Break the text suddenly to finalize it
A good argumentative content must dispose of the chain information. That is, one idea leads to another. So it is possible to state that within the same text there are several other small conclusions.
To this linguistic resource we give the name of cadence, that is, the following of a rational succession, whose purpose is to connect the paragraphs with each other.
But none of them is as important as your final argument. And, of course, it must follow the logical sequence of claims quoted during the article, right?
Remember to interconnect your conclusion with what was said earlier. A headless finish can turn your reader right at the most important point in the reading.
- Forget the call to action or reflection
Many people eventually forget that in order to reinforce their message, the completion of the text should directly inspire the reader to an action, or reflection.
In content marketing, for example, we always encourage action such as:
- enjoy a fanpage;
- sharing on social networks;
- subscribe to a newsletter;
- comment on a post;
- download a material;
- watch a video;
- access another article;
- click on a link;
- request a quote;
- get in touch with the company;
- answer a questionnaire;
- buy a product.
- Of course this can vary, and you should decide for the one that best matches your goals.
- Use very long paragraphs
Very long paragraphs can discourage the reader and, in conclusion, they are a strong indication that you are doing something incoherent, whether to take back what has been over-boarded or to present new ideas.
- Present new arguments
As we have seen, at the end of the text is the time to tie all your ideas and arguments to build the final message.
In conclusion, no new arguments should be added and this is one of the points where the writers are most confused. If the new argument is needed in the text, a revision to fit it into development is the best way.
- Finalize the open text
A text should not be finalized with a subliminal message.
A good conclusion must fulfill the promise of the title, bringing utilitarian character as a priority. Thus, the chances of pleasing the reader increase greatly, as well as the possibility of it performing the expected action.
Examples of how to make a conclusion
Even varying according to the type and the textual genre, there are elements that help a lot in making the most of the conclusions, mainly of texts for web. Here are some examples:
- Resumption of introduction
The most classic of all. Imagine a text about decoration, in which you stated in the introduction that the current trend is to paint the walls with lighter colors. The conclusion could be as follows:
“So, knowing that the trend of the year is to decorate the walls with softer colors and (taken up from an important piece of information you have presented in the development), we can expect houses with much more tranquil and cozy environments going forward.”
A very interesting artifice is to ask a question with a more challenging tone to instigate the reader and call him to action. This example is more appropriate for more informal posts, so always remember to check the client and persona for whom you are writing.
You might ask something like “What do you think about the text?” Or even “And then, can you stay out of this trend?” And let the imagination flow well in this hour of interaction.
- CONCLUSIVE CONJUNCTION
Conjunctions such as “therefore,” “in front,” “this way,” and others are excellent for linking development and conclusion. In fact, conjunctions are always welcome when tying the ideas of a text, because they leave the content more organized and fluid.
- Analysis or suggestion
Some texts ask for a stronger opinion of the author. If this is the case, the conclusion is a good place to present a quick review and, if possible, leave some suggestion to anyone who is reading. Here’s our:
“After knowing all the tricks to complete your text without problems, we suggest you practice a lot, after all, the best way to improve your writing is by writing!”