What is a Conclusion?

Conclusion is the closing of a work, which can be a process, project, idea or text. In writing, the conclusion is one of the most important parts, as it is time to finalize what has been developed in the content and reinforce the main idea.


Have you ever been in the situation of developing your text masterly and in the end, not knowing how to make a conclusion for it? This is much more common than you might think.

Thinking about this, we have gathered in this post some tips on what a good conclusion to text for the web is, what it should and should not have, plus some examples for you to learn once and for all how to close your texts with a golden key !

Finishing a text is not repeating everything that was said in other words in a short phrase. The conclusion is the closure of what you have developed along the content and the reinforcement of the main idea, and may even have calls for reflection and action from the readers.

This is possible through a synthesis of what has been presented, a sentence that retakes the introduction and is in line with what was argued in the development. But what does this synthesis have to do to function? This is what you will discover next!

How to make a 6-step conclusion:

  1. Be brief and go straight to the point
    It is important that the conclusion be succinct, since you have already had the whole text to expose your ideas and arguments in detail. So the ideal is not to wind up to finish.

Even with a few phrases, it is possible to add a finishing touch so that your readers do not forget so easily everything they have seen in your text.

  1. Retrieve the introduction to highlight the main idea
    Does your text answer a question or propose a specific solution, right? In the introduction, you should mention these situations to captivate the reader and even to explain what will be addressed.

Then, in conclusion, you can take what has been said to show and reinforce how your arguments are capable of composing that answer, or solution.

  1. Summarize what was said to tie your ideas
    This step is not always necessary, but if you have presented very varied ideas and arguments in the text, it is a good idea to clarify how they relate to building a single message.
  2. Emphasize the main idea
    What is the “moral of the story”? Think of the main lesson that readers can take from your text and insert it in the conclusion.
  3. Encourage the reader to act or reflect
    What should your reader do or think at the end of your text? Perhaps there is a clear action, or an idea to be reflected.

In conclusion, it’s the perfect time to make a call to action (or reflection) and encourage the reader to follow your recommendations.

  1. Avoid clichés
    Terms such as “in short,” “summarizing,” “concluding,” “summarizing,” “finally,” and similar ones are so used in conclusions that have become worn and obvious.

Here are some terms to use instead:

  • “therefore”;
  • “due to”;
  • “soon”;
  • “thus”;
  • “Based on what was presented”;
  • “therefore”.
  • Know better the other connectives to be used here, such as “logo”, “therefore”, “therefore”, “therefore”, “by virtue of”, etc.

The end of your text should convey the idea of ​​completion by structure, summary of ideas and arguments, proposition of a solution and incentive to action or reflection.

Listing this way may seem like a lot, but it’s not. Just follow these steps so you can fit everything into a few paragraphs and you will be able to complete your next texts with mastery!

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